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Tuesday, 2 December 2014

Major Events: Sephora Sydney



One of the biggest events is about to hit Sydney, Australia! (psst 3 more sleeps)

Anyone with the knowledge of how huge the blogging/beauty industry is would be aware that shorty the first flagship Sephora store will be opening its doors to many of us beauty enthusiasts in Australia.
This has been long awaited, from years of ordering things from overseas and spending ridiculous amounts on shipping (although convenient) I’m glad Sephora has finally heard our cries for either reasonable shipping to Australia or opening up a store on our home lands.

Some things you need to know about the opening:

- Back in June 2014 Sephora confirmed that it will price match with the US on all their products
- Store opens to the public midday December 5th, Pitt Street Mall, Sydney
- They will introduce new brands to their Australian store every month for the first 12 months
- If Sephora stick to their guns and price match this may increase other beauty stores such as Mecca, Myer and David Jones to lower their product prices the other word on the street is that it will only be their own branded products to have low prices, only time will tell
- It's expected that the store will have two floors but maybe three given the previous tenants took up the three floor store
- Their own Sephora branded products will be fully stocked
- No confirmation on an online store to ship Australia wide as yet, but in most cases this is the usual for stores like this
- Sephora will be including their rewards program just like the VIB and VIB Rouge in the US
- Special guest Kat Von D will be attending the opening with the first 300 people to purchase one of her products may get the chance to meet and greet the star 
- Souvenirs are being given out as we speak so drop by the store for a sneak peek
Confirmed brands include: Alterna, Andrew Fulerton, Antonym, Arcona, Aspar, Becca, Bite Beauty, Clean, Cover FX, Creme Simon, Dr Jart, elizabeth and James, Estelle and Thild, Etat Libre d'Orange, For Beloved One, Formula X, Givenchy, Hello Kitty, IT Cometics, Kat Von D, Leif, LQD, Makeup Forever, Marc Jacobs, Nee'Mah, OCC, Ole Henriksen, Patricks, Percy and Reed, Perfekt, Sephora, Skin Inc. and Tarte...

          No confirmation on a Melbourne store as yet but my fingers are crossed!


Keep an eye and out and good luck to anyone attending the opening, I unfortunately won't but I will expect to see a lot of photo's scattered over Instagram and reviews from some of my favourite Sydney bloggers!



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